📘 Definition​

AWS Marketing Development Funds (MDF) are financial incentives provided by AWS to partners for conducting marketing activities that promote AWS services.
These funds help us run campaigns, events, webinars, ads, and GTM (Go-To-Market) projects that generate AWS-related revenue and leads.

To use MDF, partners must:

1. Apply for funding before running the activity
2. Complete the activity as approved
3. Submit receipts/invoices for reimbursement

We access MDF through the AWS Partner Central Funding Portal.

✅ Checklist: How To Apply for AWS MDF

Follow these steps to apply for MDF funding:

1. Log into AWS Partner Central
   https://partnercentral.awspartner.com/

2. Navigate to
   Funding → AWS Partner Funding Portal → Marketing Development Funds

3. Click Apply to start a new request.

4. Choose:

   • Program: Marketing Development Funds (MDF)
   • Type: Combo (if applicable)

5. Fill Fund Request Information:

   • Activity/Project Name
   • Business Description
   • Fund Request Owner (auto-filled)
   • Active Status (Active)

6. Fill Project Information:

   • Planned Start Date (must be ≥ 14 business days from today)
   • Planned End Date
   • Country/State of activity
   • Target Audience
   • Expected Outcomes (KPIs)
   • Delivery Type (event, webinar, digital campaign, etc.)

7. Fill Cash Request Information (if requesting cash):
   Examples:

   • Digital ads spend
   • Content creation
   • Event costs
   • Vendor invoices
     Add itemized cost breakdown and estimates.

8. Upload supporting documents, if required:

   • Campaign plan
   • Budget sheet
   • Creative brief
   • Timeline

9. Review all details and click Submit Request.

10. Wait for AWS approval (typically 5–10 business days).
    You will receive an approval email + updated status in the Funding Portal.

💵 Checklist: How To Submit MDF Reimbursement

After completing the marketing activity:

1. Log in to AWS Partner Central

2. Go to Funding → MDF → Approved Requests

3. Select the relevant MDF request

4. Click Submit Reimbursement

5. Upload proof of activity:

   • Invoices / receipts
   • Ads dashboard screenshots
   • Event photos/screenshots
   • Leads generated report
   • Campaign performance report
   • Any creative assets used

6. Enter actual amounts spent

7. Confirm bank or payment details

8. Submit the reimbursement claim

AWS typically completes the reimbursement within 30–60 days.

🔒 Control (SOP Placement)

This SOP must be linked from the main SOP index.

Add this link inside www/sop/index.mdx:

- **[AWS MDF Funding](./flywheel/marketing/aws-mdf)**

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# 📊 **WBR (Weekly Business Review)**

## **Input Metrics**

These metrics must be tracked weekly to understand MDF usage and ensure compliance with AWS requirements.

### **1. MDF Allocated**

Total MDF funding approved by AWS.

### **2. MDF Used (IMPORTANT)**

**How much funding we have used so far.**  
This includes all spend incurred for approved MDF activities.

### **3. MDF Reimbursed**

Amount AWS has already reimbursed.

### **4. MDF Pending Reimbursement**

Funds we have claimed but AWS has not yet reimbursed.

### **5. Active MDF Requests**

Number of MDF requests currently approved or in progress.

### **6. Remaining MDF Balance**

Allocated MDF minus MDF Used.