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Jobs to Be Done: A Roadmap for Customer-Centered Innovation

Stephen Wunker · ★★★☆☆ · 224 pages · 2016

Using a methodology of approaching innovation in terms of not Problem-Solution but as a Job that Needs to Be Done. Most of the time this methodology doesn’t even have a to be tangible as an emotional job is just as important. Overall a short and quick book to read but still seems to be a rephrasing of existing books like Blue Ocean Strategy. Still a good refresher.

Sapiens: A Brief History of Humankind

Yuval Noah Harari · ★★★★★ · 512 pages · 2011

Every human should read this book. Sure there are some generalizations from history but in terms of the grand idea that he put forth about where humans came from and where we are going it is just a magnificent book.

The Complacent Class: The Self-Defeating Quest for the American Dream

Tyler Cowen · ★★★★☆ · 241 pages · 2017

Cowen does a good job explaining the feeling that I have been witnessing and feeling about American society for a long time which is that it is stagnant. The American dynamism that every president keeps talking about has mostly died except for a few pockets. People are addicted to pain medicine, comfort, tv, drugs, and mostly the notion of safety. He calls this group the Complacent Class. The group that doesn't want to risk, doesn't want to adapt, and is evermore immobile.

Playing to Win: How Strategy Really Works

A.G. Lafley · ★★★★☆ · 272 pages · 2013

The first part of this book is great as it talks about how to approach strategy. In a lot of ways it is similar to Blue Ocean Strategy but as the subtitle states it is more gears towards the practical. Essentially, the gist of the book can be read first in the conclusion. The questions to ask are the following:

Faust

Johann Wolfgang von Goethe · ★★★☆☆ · 287 pages · 1808

Faster Cheaper Better: The 9 Levers for Transforming How Work Gets Done

Michael Hammer · ★★★☆☆ · 320 pages · 2010

This book could have been much shorter and still kept to its core message which is processes help businesses do move faster, better, cheaper. However, it is a book written for larger companies with bigger bureaucracies so there are a lot of examples that touch on that.

The Book: On the Taboo Against Knowing Who You Are

Alan W. Watts · ★★★★☆ · 163 pages · 1966

I guess Watts is describing the Hindu philosophy of the Atman and Brahman in this book to a western audience that is more familiar with the Abrahamic religions with their father based creator God though he doesn't use the Hindu terms really. Essential, Atman is the soul and Brahman is God. In Hinduism and Buddhism the soul is part of the grander universe that we observe and are actors in. We are both observing the universe which we also describe through the lens of the mind that is part of the universe. So in reality, true reality, we are not separated at all when we think our actions have no recourse because it affects the world and we deem ourselves as separate from the universe. In fact by being a part of the universe and its change we are affecting it. Interesting book but a little long winded if you already know about Hindu/Buddhist/Taoist philosophy.

The Personal MBA: Master the Art of Business

Josh Kaufman · ★★★★★ · 464 pages · 2010

Everyone running a company should read this gem. It essentially covers everything from personal psychology to systems thinking. Definitely, worth it as a reference as each section is split into small sections. Only thing was I wish there was more in-depth coverage of the systems thinking.

The Paradox of Choice: Why More Is Less

Barry Schwartz · ★★★★☆ · 265 pages · 2004

With the amount of choices we have in the modern world I always felt that there was a balance point in between my Indian upbringing of fewer choices and my American upbringing of individualism. Certain choices I make give me happiness and other ones did not. Having the newest tech toy growing up was fun but as I got older I just wanted things that worked.

Demonic Males: Apes and the Origins of Human Violence

Richard W. Wrangham · ★★★★☆ · 350 pages · 1996

Demonic Males goes through the genealogy of male violence in apes. The authors study our closest relatives the chimpanzees, gorillas, and bonobos. Violence is built into the males of all three and all three handle violence in different ways. Chimps and Gorillas have violence built into their societal structures, whereas bonobos treat everything with more sexuality.

Peace Through Entrepreneurship: Investing in a Startup Culture for Security and Development

Steven R. Koltai · ★★★★☆ · 240 pages · 2016

The world is sort of stuck in a post-WW2 mentality where working for big companies and firms seem to be the way of the road expect for a few pockets of entrepreneurship such as Silicon Valley. This sentiment is conveyed as well by Koltai who shows that if the US government spent more on entrepreneurship we can create jobs and peace all over the world. According to his data the State Department spends less than 1% of its money on entrepreneurship, less then the cost of a F16. Procurement for the government goes to giant nonspecialist contractors who know how to play the game of procurement instead of actually knowing how to do the job. Basically the US government is just not setup to deal with startups and how to help new companies thrive.

The Power of Myth

Joseph Campbell · ★★★★★ · 320 pages · 1988

Everyone needs to read this book especially in a world where spirituality and mythology have lost their place. The mythology that Joseph Campbell elucidates permeates throughout every culture and gives us a purpose. The thesis that I have come out of the book is that life by itself has no purpose, but myth has given us purpose. Every region and religion and though has a different metaphor but the same way of thinking about life, that it is a journey. The journey Is more important than the destination.