SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers
Jill Konrath · ★★★★☆ · 320 pages · 2010
One of the better books on sales. Ideas that I learned:
Keep things simple. Complex things and proposals have too much weight and so don’t sell. Simple things sell.
Sell to a persona. Without that you have an uphill battle.
Be invaluable. Start sales like you are already solving their problem. Just jump in with what they are struggling with.