Cable Cowboy: John Malone and the Rise of the Modern Cable Business
Mark Robichaux · ★★★★★ · 409 pages · 2002
It is crazy to read about the growth of cable. I never really think about it. TV is just there... However, the linking of America's cable is explained through John Malone the owner of TCI, which eventually became a part of Comcast. The growth of the business has all the aspects of why we still hate the cable industry, bad service, roiling regulators, etc. However, from a business point of view, how the cable business grew and the techniques used to grow it are what are used in the tech industry now. Great read on a crazy story of an industry.