Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim · ★★★★☆ · 240 pages · 2005
It was a good book a little dry at times on essentially out thinking the competition by not competing with them in the first place and creating something completely different and unique. Having to think through what a blue ocean strategy is seems a bit daunting but also why business can be fun. Creating new value adds that people wouldn't consider.