Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
W. Chan Kim · ★★★☆☆ · 336 pages · 2017
Blue Ocean Shift is a continuation of the Blue Ocean Strategy. While the first book covered the what and why of the strategy namely creating a blue ocean where competition doesn’t exist and creating a product or service that serves the blue ocean instead of competing to the bottom with a red ocean. Blue Can Shift applied the how of creating, analyzing and making a blue ocean. What need to be done and how you go about making it.
Thought I like the ideas presented the book reads a bit dry and could definitely have sed a bit more cutting to make it simplified.