High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Mark Hunter · ★★★★☆ · 206 pages · 2016
I like the author’s no bullshit take on how to do sales prospecting, where to spend time and where to avoid time sinks. Essentially, lot more based on traditional sales of cold calling but I don’t know if that works for the specific industry that I am in. Some great ways of understanding and approaching sales from multiple mediums and combining email, social media and calling. Wish he went a little bit deeper into certain aspects of finding leads but his advice was quite good and I guess his advice is if you can provide a company value then they are a lead. Good for an engineer turned sales guy like me.