Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Stephen Wunker · ★★★☆☆ · 224 pages · 2016
Using a methodology of approaching innovation in terms of not Problem-Solution but as a Job that Needs to Be Done. Most of the time this methodology doesn’t even have a to be tangible as an emotional job is just as important. Overall a short and quick book to read but still seems to be a rephrasing of existing books like Blue Ocean Strategy. Still a good refresher.