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From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

Aaron Ross · ★★★★☆ · 320 pages · 2016

The information on creating a sales pipeline, nailing a niche, and really driving into creating those were really valuable. However, some of the rest of the book was a bit less interesting especially if you read any Drucker.

I guess main lessons:

  • Nail a niche. Really own it and be solid and be the big fish in the little pond.

  • Increase the deal size. Better to do 1-2 bigger deals than 10 smaller deals.

  • Create a separation between Prospecting and Account Managing. This was the biggest lesson for me and one that I am trying to automate the most.

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