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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull · ★★★★☆ · 368 pages · 2014

Ed Catmull describes how he and his team keep Pixar creative. It is in Pixar style very story based so it does at times drag on instead of getting to the point. It is dialogue heavy so it does take 2x the time it would talk to read a regular book on this topic but I think that's the point.

He covers the braintrust, the ability for all employees to feel like peers, the ability to speak candidly about things, allowing employees to express their individuality, learning and reorienting. All in all a book on how to lead creativity though situations of uncertainty. However, very much focused on Pixar's situation as an entertainment company such as having to replace directors midway through a movie, what happens when the movie needs to be completely overhauled, etc.

Though it could have been shorter I liked the near Socratic dialogue on how they came up with changes for Pixar.

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