To Sell is Human: The Surprising Truth About Moving Others
Daniel H. Pink · ★★★☆☆ · 272 pages · 2012
A good way or reorienting what selling is in the 21st century where there is no real information asymmetry between buyer and seller. Feel a lot of the content is similar to Seth Godin's books. Did have a few insights but those could have been done in a shorter form.