That which you see as
other than righteousness and unrighteousness,
other than all this cause and effect,
other than what has been and what is to be—Tell me THAT.

Katha Upanishad


Be regular and orderly in your life, so that you may be violent and original in your work.

Gustave Flaubert
  1. Humility and Respect. Be humble and show respect to others no matter their rank or role. Also show respect to your own level of knowledge, if someone else can teach you something, learn from them.
  2. Accountability. Be accountable for both the good and the bad. It is easy to take praise but harder to take the blame. Finger-pointing doesn't solve problems. If shit hits the fan, pick up a mop.
  3. Hierarchy of Needs. To reach self-actualization, we need to fulfill our hierarchy of needs. To bring our whole selves, we need to be mindful of developing every part of ourselves.
  4. Leverage Time. Every single person has 24 hours in a day, from the kings to the paupers. Learn to manage it well by creating levers that create more time.
  5. Learn, Apply, and Share Knowledge. Understand the world, synthesize new knowledge, get deep by challenging the thinking, and apply and share it. To do this well, we need to go deep and internalize knowledge so we can act in a state of flow.
  6. Non-Zero-Sum. Learn to work with others in a non-zero-sum way where we can . Partner with others to build towards a shared vision. Work with competitors on capabilities where you don’t compete to create win-win.


To every man upon this earth
Death cometh soon or late.
And how can man die better
Than facing fearful odds,
For the ashes of his fathers,
And the temples of his Gods.

Thomas Babington Macaulay, Lays of Ancient Rome
  1. Customer First. A business exists to create value for the customer and society. We start with the customer and work back from there. If we don’t put the customer first, then someone else will, and soon we won’t have any customers.
  2. Hacker. Use fewer resources to accomplish more. Having plenty creates lethargy. Having fewer resources forces survival.
  3. Quality. Focusing on quality reduces bugs and costs. When quality is a focus we provide better value to customers and also reduce our own costs as we don't have to constantly fix things.
  4. Observe, Orient, Decide, Act. Create continuous improvement through high-tempo experimentation. If trail and error works for mother nature it will work for us.
  5. Think Long-Term. Build a long-term vision for the future and work backward to achieve it.
  6. People, Ideas, Technology. In That Order. Enable people. Have them pick the ideas and technology.
  7. Ownership. Every component of a company has an owner who is responsible for optimizing that part of the business. Treat people like owners of the area and give them responsibilities that allow them to maximize the growth of that area.
  8. Communication is a Bug. Not a Feature. If a lot of communication is needed to achieve something then there is a breakdown. Optimize for less communication to achieve things both internally and externally.
  9. Challenge. We must all be willing to challenge why things are done in a particular way. Not critique of individuals, but critique thinking and being able to dive deep.