abhiyerra

I have a tendency to work outside-in. Create the business and then go backward. This is fine, but there needs to be a solid foundation on which these businesses are built if you have multiple businesses. I’ve worked on the brands, versus working on the branches. The branches are where the power is because a […]

I am nearing the completion of the organization of my tasks, notes, and essays. I have collected a lot of them over the years spread over Evernote, OneNote, DayOne, Notion and the Notes app. Instead of declaring bankruptcy, I have moved them from system to system carrying them across new tools. So my notes have […]

The disconnect that exists between writing PRFAQs and execution is real. What I mean by this is that a PRFAQ while needing to be a live document doesn’t seem to be. It exists separate from the code which causes issues since the code and the doc don’t seem to coexist. Further, a Press Release is […]

As I am thinking more and more the brand is a frontend. The way you do things is way more important. The brand is a deliver mechanism. So if I am trying to pull a startup studio type building then it may make more sense to use a frontend type approach. What I mean by […]

One of the lessons I keep having to relearn over and over and over again is that: a product needs to be as small as possible, doing the fewest things possible while being easy to use to solve a very real problem for a specific customer. A customer needs to come to a website and […]

As my last post has noted I am at the end of the draft period. It is time to heavily optimize each component and edit it for clarity while using that knowledge to execute. It now becomes how do I update each part and how do I go forth doing each part methodically. I’m thinking […]

I’ve been working a long time on how to come up with a plan of attack for my projects and life. Life has somehow always gotten messy, a bunch of things that are half-finished, half-assed and in general nothing I could be proud of. With the current Playbook, I think I am finally proud of […]

I’m actively going through a consolidation and simplification process. This process is basically a cleansing of things that I don’t want to do and a streamlining of the things I want to pursue well. This process is basically an edit and refactor. However, I am pursuing it in a different way than I usually do. […]

Eventually, all companies come to a point where they create a Borg-like system. Whether through microservices or otherwise. I have been doing microservices wrong. By making everything independent I was making it hard to have a central structure to pull from. A common set of APIs that tie the existing services. Each piece was working […]