I think I’ve been thinking about products wrong. I don’t think a venture should encompass everything but it does get more valuable when there is more added to it. A single site selling widget x is less useful than a website selling x, y, z. However, some people may just want widget x and don’t need y and z.
The question is how do you build ventures that can do both. If we sell x, y, z then we need to segment but what if the thing you are selling addresses different markets?
I think it may make sense to build the larger sites then figure out which features are popular and build the unbundled versions. However, I haven’t figured out if this is something I want to do. Overall, having a larger bundled site provides a lot of diversification and the customer has a feature list they can use.
Likely a better approach.