I’ve been deliberating the optimal approach for product releases, whether as a single brand within opsZero or as multiple brands. The choice of multiple brands appears logical when selling products where appification has resulted in a one-product, one-purpose generalization. However, for services, a brand that offers a diverse range of offerings seems more effective.
1. In the realm of products, where both individuals and companies are well-versed in apps, having a single app dedicated to a specific function seems to be an effective strategy for gaining customers instead of overwhelming the customer with multiple choices. For instance, even AWS primarily features a handful of frequently used services with numerous other apps in a supporting or complementary role.
2. Customers seeking a specific function will find it easier to locate a product that precisely fulfills their requirements. This approach allows us to tailor products to various niches, even if the core product remains the same. So we can sell multiple products to multiple niches.
3. Leveraging the same foundation, we can target multiple niche markets and generate multiple service endpoints.
Potential drawbacks of this approach include:
– The possibility of receiving a higher volume of quality leads through a single domain.
– Potential cost implications related to managing multiple brand names.
– The necessity of overseeing and marketing multiple brands.