MakeProspect as a Studio Project Template

I’ve been trying to figure out what MakeProspect is as it pertains to opsZero. It is useful, but is not a part of opsZero. MakeProspect is a hobby. I was initially under the impression it would be a simple spreadsheet that I would sell but I don’t think that makes much sense. It would be much more useful as a content site.

One of the main problems that I have is everything should be easy for me, but this may not be easy for the customer. Sending an email containing job posts as an Excel is easy for me but not super useful for the customer.

In that regard I am changing the model of Studio a bit. I think the ideal model for MakeProspect and other Studio projects is to use WordPress for almost all the heavy lifting. I am good at the ideation stage but once it is up and running I’d like to spin it out as fast as possible. I do not want to necessarily work on these projects for the long term.

In that regard a hand off of the project should be straightforward:

• WordPress site that someone can modify quickly and is independent.
• Git Repo with a microservice that may power the site.
• Google Sheet containing a template making it easy for a business development person to come in and take over the project.

A Studio template should contain the following:

• Competitors. If we are building something it needs to be competing against someone. We need to have a list of the competitors that the product is going against.
• Sales Leads. We need to have a set of sales leads that we are going after.
• Marketing Locations. Setup marketing locations for where we promote.
• Persona. Who is the singular target for this product?
• KPIs. We need a KPI Dashboard that is added to the site that is only available to the admins.

Why do it this way? With $50/year WordPress ends up being exceedingly cost effective for launching and promoting a new site. By using microservices it is vastly easy to add what we need to automate the site. If we need more power we can add the bigger subscription. WordPress and a Google Sheet also makes selling super simple to sell. We can hire someone and give them both and tell them to run with it.